Previous Newsletters: This month's newsletter is from the Philippines.

Action: To package and transport the fish to urban centers and place the product on supermarket shelves.(The project involved product development and design, packaging, distribution and promotion)

The traditional model for the village was to catch enough fish to supply the village with its staple form of nutrition, and try to sell the remainder to anybody willing to make the long trek to the remote village. Wholesalers would drop in occasionally to purchase fish at low prices if fish at easier to reach locations was not available. As a result of the subsistence model the village stayed put; and in poverty as no attempt to sell their catch was made as a result of lack of funds and knowledge.

Read more